In this workshop, participants will learn to evaluate the newsworthiness of their information and research, how to engage with various types of media, and best practices for conducting interviews. Media training involves rehearsing for interviews to develop more effective outcomes in a real-life interview setting.
Workshop Outline
Journalism
- Who are the media – traditional, social and citizen journalism.
Memorization
- Understanding your audience and why it’s important.
Media Coverage
- What do the media want, what makes news, how to draw coverage and widen audiences.
Media Investigation
- Key messages, proof points, storytelling and preparing for media interviews.
Media Strategy
- Designing an effective social media strategy.
Strategies For Stories
- Strategies for illustrating your story.
Strategies For Overcoming
- Strategies for overcoming nervousness.
Who Should Attend
This course is specifically designed for individuals who are journalists and digital media jobs who have worked with multiple groups and organizations.
Outcomes From Workshop
Through this interactive media workshop, participants view relevant video examples showing techniques that they will be able to put into action right away. Participants spend 50% of their time practicing the techniques through on-camera interviews with real journalists. The workshop is conducted by experienced journalists and digital media specialists who have worked with multiple groups and organizations.
Duration
2 Days.
